Notcoin is a mini-app clicker game that launched on the Telegram messaging platform. Notcoin is integrated with the TON ecosystem. With addictive gameplay, strong social elements, and viral appeal, the game attracted more than 4 million players in the first week of launch and has since reached more than 35 million players worldwide.
The game's click-to-earn concept is simple: click or tap the gold coin repeatedly to earn NOT coins. Players could form squads and invite their friends to get involved, helping fuel Notcoin's rapid growth. Meanwhile, the project has built an engaged following on Telegram and other social platforms, allowing Notcoin to capture wide attention and draw interest to the project.
The NOT token was listed on exchanges during May 2024, to coincide with the project completing a token airdrop via The Open Network. Here, all Notcoin players that held coins mined in-game could claim the newly launched NOT tokens at a ratio of 1,000 to 1.
Following the launch of the NOT token and success of the original game, Notcoin introduced earning missions, allowing users to passively earn crypto rewards. These earning missions see users participate in partner project communities and complete quests to earn NOT rewards. The introduction of earning missions brought a spike in engagement to Notcoin, lifting the NOT price by more than 50% over a 24-hour period.
Who's behind Notcoin?
Notcoin is the creation of Open Builders, the entity behind The Open Network, which is responsible for the TON blockchain. At the time of writing, Notcoin has no investors and hasn't participated in a token sale. Instead, Notcoin has focused on bringing value to its community and rewarding those who've contributed to the project's early stages. The relative anonymity behind the full Notcoin team, coupled with nonchalant branding (the project's marketing borrows the common crypto expression "it's probably nothing") have arguably contributed to its viral success.
NOT price and tokenomics
NOT's total supply of 102,719,221,714 tokens is already in circulation, with 78% of tokens airdropped to early miners and voucher holders, and the remaining 22% set aside for future developments, new users, and traders.
The NOT price reached its all-time high of $0.029431 on June 3, 2024, helped by the launch of earning missions and other major developments. That included the opportunity to mine TON through OKX Jumpstart during May 2024. As a successful example of GameFi and Web3 gaming, many will be watching the project and the Notcoin price carefully. As of mid-2024, Notcoin has reached its third phase of development, which focuses on building an ecosystem around NOT and developing Web3 project exploration tools.